Success Strategies for People Who Work With Words
23 February 2009
In This Issue
- Director's Spotlight: Welcome, New Members and Words Matter Week
- Featured Success Strategy: "Article Marketing - How to Use it to Build Your Business" by Angela Booth
- Featured Benefit: Free Legal Information Service
- Announcements and reminders: Survey Results Press Release and the "Words Matter member discount" on in-house tech support
To your growing success,
Featured Success Strategy
Article Marketing - How to Use it to Build Your Business
By Angela Booth
Are you cutting down on advertising because of the slowdown? You can't eliminate marketing entirely, so you need to find low-cost advertising solutions. Try article marketing: it's cost-effective, and the results in increased business can be dramatic.
Here's how to use article marketing to build your business.
1. Revamp Your Web Site for a Traffic Bonanza
Start with your Web site. Consider that the prospective customers who find you online via your articles will be responding to your resource box: the small ad at the bottom of your articles.
What site pages will you send them to? You'll get the best results if your visitors find exactly what they need on the page you send them to, so write several resource boxes, and matching landing/ sales pages.
You should also consider setting up a mailing list, so you can capture your visitor's contact details.
2. Who's Your Audience? What Keywords Do They Use?
Once your site's all set for an influx of traffic, do a little thinking, and research. Your site and business have a target audience. Make a list of the needs of your audience, and how your site and business meet those needs. Yes, I know you have all the information in your head -- but get it on paper. This information will help any writers you hire to write articles for you. Even if you're writing the articles, clear thinking and a clear description of your audience's needs will help you in the writing.
Research keywords. These are words which your target audience uses when they want to find you via the search engines.
3. Create Your First Article Marketing Campaign
Now you're all set to create your first article marketing campaign.
* Which keywords and phrases you will target (one per article); * How many articles you'll write; * How you'll gauge the success/ failure of this campaign; * Where, where and how you'll use the articles. Make a list of article directories you'll use.
4. Integrate Article Marketing Into Your Marketing Plan
Your first campaign is a trial. Once you've checked the results, you'll need to integrate article marketing into your marketing plan.
Here's an important tip: every article you have online brings you visibility; the results are cumulative.
Get started using article marketing to build your business today!
Increase your profits with effective Web copywriting. Angela Booth's new ebook "Web Copywriting Profits: DIY Copywriting" at http://webcopywritingprofits.com/ helps you to make sales every day. Discover how to double and triple your conversion rates and much more. Angela's been selling online for years, and her ebook is packed with tips anyone can use.
Need direct Web copywriting help? Contact Angela at her Hot Web Copy site - http://hotwebcopy.com/
Featured Member Benefit
Free Legal Information Service
You will have access to a law firm which has agreed to provide free,
industry-related legal information and responses to individual
questions concerning business law, intellectual property (including
without limitation copyright and trademark issues), and business or
*Availabililty of legal information services and attorney responses, without more, do not constitute legal representation of NAIWE members, either by NAIWE or affiliated attorneys.
--The "Words Matter $99 Rate" on one year of in-home tech support for members is good until March 7!
How It Works – Call a toll free number that's just for NAIWE members and receive unlimited computer support Monday to Friday from 9:00 a.m. to 6:00 p.m. EST. Call as often as needed for as long as needed. For more challenging problems, technicians will connect to your computer remotely to solve your problem. Our members-only price is normally $120 (non-members $249), but through Saturday, March 7, 2009 you can receive the exclusive "Words Matter" rate of $99.00 per year. You'll find more information and a coupon code in the member area of the website.
--Survey: We are still analyzing the results of the January survey, "What do you want most?" Be sure to take a look at the initial press release on the website! We'll continue to share comments and discuss the survey results in upcoming e-zines and articles.
--Remember, members are welcome to submit items for the NewsWire blog, including news about books completed or published, interesting projects, industry news, links to resources and articles of interest, funny writing mistakes you spot in public places, etc. Just e-mail your submission to editor @ naiwe.com
Please invite your friends to Words Matter Week 2009, March 2-6. In addition to speakers, book give-aways, you have an opportunity to "Give a child a book!" through donations to First Book (just $2.50 will provide a needy child with a new book-- you can join our team through the link and donate any time). When you donate, be sure to comment on the event page on Facebook, and you'll get another entry into the book drawings.
Copyright 2009 by Everyday Education, LLC.