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The EDGE

Success Strategies
for People Who Work With Words

11 March 2009

In This Issue

  • Director's Spotlight

  • Featured Success Strategy: "How to Strategically Use Writing Contests to Build Your Business"

  • Announcements: Link to Words Matter 2009 Yearbook

  • Subscription Management (If you need to change your e-mail preferences, here are instructions.)


Director's Spotlight

Janice Campbell, Director of NAIWE
Dear [[firstname]],
 
 Welcome once again to the many new NAIWE members and e-zine subscribers! We're delighted to have you.
 
Words Matter Week was a lively event, even with a few technical glitches that kept us grounded in reality. If you missed any of the live teleseminars, they are still available, and you'll find links to everything at www.WordsMatterWeek.com . Putting together such a large event was interesting, and a few funny things happened. For instance, in the middle of the Week, we were recording a talk, and I was giving the main site address as I had during each presentation. It suddenly occurred to me that we should have purchased the domain name, WordsMatterWeek.com, to make it easy for listeners to access all the information about the week. As soon as the talk was over, I went to do so. Imagine my dismay when I found the name had already been purchased, and was leading to an undeveloped site! I did a little research in the Whois directory, and found to my relief that we had owned it for quite awhile, and I'd just forgotten about it. We'll use it next year!
 
The Featured Success Strategy for this issue discusses how to strategically use writing contests to build your business. If you've done this, I'd be interested in hearing your story, and whether or not the experience met your expectations.
 
To your growing success,
 
Janice Campbell
Director, NAIWE

Featured Success Strategy

How to Strategically Use Writing Contests to Build Your Business
Janice Campbell

Everybody loves a winner.

No matter what type of writing or editing you do, you may be able to advance your career by strategically entering writing contests. It's important to have a plan, and to enter only contests that will move you toward your goals.

How can a writing contest move an editor or copywriter forward in his or her career? Let's count the ways. As an example, we'll look at the currently running Knol for Dummies.com contest . Everyone who receives this article should be able to profit from entering, even if you don't win. The contest offers the opportunity to establish yourself (or reinforce your reputation) as a competent practitioner in your field and to create high-quality incoming links to your business website.

In this contest, sponsored by Google and the Dummies.com website, you are invited to create a knol-- a page that imparts knowledge through text, audio, or video. According to the instructions, you are to write a "how-to knol about whatever subject you know best." The site provides a template, and while you can fill in the blanks, you may also just paste in an article formatted as you prefer. There will be five finalists, plus a grand prize winner of $1000.

Here are just a few ways this contest could help you advance your business:

Writers and Editors

  • These articles allow you to offer potential readers or clients a taste of your expertise in your niche. You could write articles such as:

- How to Avoid an Apostrophe Catastrophe

- How to Create Compelling Dialogue

- How to Set Rates for Freelance Copywriting

- How to Organize Client Records in a Freelance Editing Business

  • Because Knol is a Google enterprise, knols are likely to show up high in search engine results.

  • You may include links to your business website, so the knols create a quality inbound links to your business site, elevating it in search engine results.

  • Knols provide another platform for repurposing your articles and bringing potential readers or clients to your site.

Bonus Benefits for Writers

  • If you have a winning entry, it will make a good item for your clip file.
  • The collaboration with Dummies.com could provide you with a useful publishing contact if your information fits the company's needs.

How to Gain Maximum Benefit from this Contest

Provide good content, but don't give away the store. Leave the reader wanting a little more information, and provide links to your site so they can learn more. The knol will serve as a feeder site, funneling traffic to your own site where most of your content will be located. Remember, the more inbound links to your site, the more easily potential readers or clients will be able to find you and your books or services. 

(c) 2009 Janice Campbell is the Director of the National Association of Independent Writers and Editors .



Announcements

Words Matter 2009 Yearbook from NAIWEThe Words Matter 2009 Yearbook and its cover (separate files for easy handling) are ready for download!
 
If you're on Facebook , LinkedIn , or Twitter , you're welcome to send a friend request and I'll accept. 
 
The interview with Susan Sheppard , our March Member of the Month, is posted at the NewsWire blog along with the link to the audio version. Enjoy!
 
--Remember, members are welcome to submit items for the NewsWire blog, including news about books completed or published, interesting projects, industry news, links to resources and articles of interest, funny writing mistakes you spot in public places, etc. Just e-mail your submission to editor @ naiwe.com

Reminder 
If your member website is ready, and you'd like to be considered for a future Member of the Month interview, please e-mail me at janice@naiwe.com. Being featured as a Member of the Month is news that you can share with your current and former clients as a subtle promotional tool. The information in the interview can help you begin to establish relationship marketing ties that can make a difference in how well your clients and readers remember you.
 
The next available interview will be for the May newsletter, so you have plenty of time to post a professional profile and other information to your website. If you're not yet a member, there's plenty of time to go to the "Join NAIWE " page, become a member, and post your information so that you, too, can be a Member of the Month.

Copyright 2009 by Everyday Education, LLC.
This issue of The Edge is brought to you by the National Association of Independent Writers and Editors. If you're not a member, we invite you to join us , and experience all our success and support benefits!
www.NAIWE.com 
 
You're welcome to forward this e-zine in its entirety to others who may be interested in building their word-oriented business. Please be sure to include a personal note, so they'll know whom to thank!