Where would you like to work?
Imagine what it would be like to be able to work anywhere,
at any time you like.
To travel anywhere in the world (where would you like to go?),
buy all the books you want to read,
enjoy time with family and friends,
and never worry about making ends meet.
That's what the Lucky Freelancer lifestyle can look like (though you may choose to create yours a little differently)!
Hi, I'm Janice Campbell, Director of the National Association of Independent Writers and Editors. I've been a freelance writer since the late 1980s, and I've worked with many, many other writers, editors, and freelance entrepreneurs, teaching the 7 Core Practices of the Lucky Freelancer. These foundational business skills can help you transform your writing and editing skills into the career you've always wanted.
Many people ask about the inspiration behind the 7 Core Practices, and how the traditional sayings came to symbolize the various areas of business growth. It all started when I heard a couple of these sayings used as excuses for not achieving dreams. That just didn't seem right! The more I thought about these little maxims, the more I realized that they were tiny capsules of wisdom. Although they are often used lightly, each speaks truth in its own way. Because I'm a highly visual person, the images that accompany each maxim helps me to quickly remember the related Core Practice. I hope you'll find them inspiring!
TheCore Practices can help you become a Lucky Freelancer!
Some People Get All the Breaks
Practice #1: The Lucky Freelancer learns the mindsets and habits needed to spot and seize "the breaks."
Some people do get all the breaks, and they should! They learn how to be where they need to be and do what they need to do in order to be ready when opportunity knocks. If you know someone who seems to get all the breaks, look closely-- they've laid a solid foundation of mindsets and habits that make their freelance life seem effortless. You can learn these things too!
You've Got To Be In the Right Place At the Right Time
Practice #2: The Lucky Freelancer Learns How to Grow a Business Through Niching, Positioning, and Branding
No one has your ideas in exactly the way you do, and no one else can take your place in the world. What differentiates you from others who write and edit? Once you know your greatest strengths, your weaknesses, and your opportunties, you can choose the niche that is right for you. When your position in the market is well-defined, your ideal readers and clients can easily find you, and it will be you and not your competition that they really want.
You Don't Want to Put All Your Eggs In One Basket
Practice #3: The Lucky Freelancer Learns How to Create Passive Income and Multiple Streams of Income
Sometimes the economy does funny things. People stop spending money freely, and stick with the basics. When this happens, you need to be prepared so that you can survive and even thrive in the tough times. Writers and editors have a unique advantage in creating passive streams of income, and when we work through this Core Practice together, I help you brainstorm your streams of income and start developing them. Passive income cushions economic swings and makes it possible to create the freelance lifestyle you want, while still living the life you have.
It's All In Who You Know
Practice #4: The Lucky Freelancer Learns How to Build Business Through Networking, Joint Ventures, and Affiliates
Like many freelancers, I worked like the Lone Ranger for many years. Once I discovered the positive power of working with others, I'd never go back. Although I do most of my creative work alone, I've learned that occasional joint ventures are extraordinarily helpful for building business, and networking can help with referrals and new ideas. There is power in being part of a community!
You Have to Make Your Own Luck
Practice #5: The Lucky Freelancer Learns Effective, Low-Cost Marketing and Promotional Strategies
Sometimes writers have difficulty with the idea of marketing-- it just doesn't seem congruent with what they envisioned when they choose a writing career. However, we all write in order to be read, and in order to get our work out into the world, we have to learn strategies for placing ourselves and our work in appropriate places so that we can be found. That's all that marketing really is, and it can be done in a way that is completely congruent with who you are.
You've Got to Give to Get
Practice #6: The Lucky Freelancer Learns Smart Ways to Attract Ideal Readers and Clients
Who is your audience? You need to know exactly who they are and where to find them before you can begin to attract them. It's equally important to know who they aren't, so that you can tailor your business and marketing to appeal to them. Learn how to give them a taste of what you offer so that they'll learn to know, like, and trust you!
A Bird in the Hand is Worth Two in the Bush
Practice #7: The Lucky Freelancer Learns Client Retention Strategies that Really Work
Why do you stay with favorite authors, businesses, or service people? Why do you leave? Learn to examine why your readers or clients stick with you, and then build on those successes with budget-friendly, carefully-crafted strategies.
I've lived and worked with the Seven Core Practices for long enough now that I know they work. As I've shared bits and pieces with friends and colleagues, they too have experienced growing success, and they've wanted to know more. To make it easier to share, I've pulled the Seven Core Practices together with a four-step growth cycle in a clear, concise system that will lead you from where you are in your business to where you want to be. This is the heart of my coaching program, and it is a system that you can build your business on for years to come.
If you're ready to learn the principles of business success, join me to learn how to apply the Four-Step Growth Cycle in each of the Seven Core Practices. It doesn't matter whether you're a literary writer, a commercial freelancer, an entrepreneur or a solo-professional-- the Seven Core Practices are guaranteed to transform the way you think of and work in your business. Think of it as an MBA for freelancers!
We'll start where you are,
learn where you want to go,
then learn how to apply each of the Core Practices to your business.
To your growing success,
P.S. One of my early mentors, a very successful freelancer, laughed when I told her that I'd heard another editor remark enviously that "Susan is just so lucky-- she has all the work she could ever want, and she works when and where she pleases!" My friend made an unforgettable comment at that point.
She said, "You bet I'm lucky. I've worked my tail off to be so lucky and I deserve it!"
How about you?
Are you ready to be a Lucky Freelancer too?
You'll be amazed at what can happen when motivated people take action!