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| Name | Barbara Hyde |
Professional
| Description | Barbara P. Hyde, MBA, CAE Hyde Communications Consulting Editorial and Public Relations Services bhyde@bhyde.net www.linkedin.com/in/barbarahyde/ 6729 Virginia Crossing, University Park, FL 34201 (941) 413-7067 (202) 550-8959 Summary
Award-winning communications professional with special expertise in scientific, medical, and business writing, editing, and public relations. Experience preparing science- and health-related educational, marketing, and pharmaceutical sales collateral material. Published author with strong public speaking and presentation skills, trusted organizational spokesperson, and media trainer.
Hyde Communications Consulting: Principal, 2012-present
Career Achievements
· Established and built the American Society for Microbiology (ASM) Communications Department, expanding from one to seven employees. Work resulted in positioning ASM as a primary authority in life sciences and major media coverage of ASM activities, with thousands of online media citations tracked annually. · Conceived and implemented the Clean Hands Campaign, award-winning national public education effort about the importance of hand washing in reducing spread of infectious diseases. Reported results of observational surveys of hand washing behavior led to nationwide awareness of ASM. Over the 16 years of the existence of this hallmark program, hand washing awareness and behavior improved significantly. Campaign involved CDC Clean Hands Coalition and received the Silver Anvil Award from the Public Relations Society of America. · Pioneered association’s use of social and interactive media. ASM was recognized by Science magazine as the first scientific society to begin podcasting. Conceived and developed MicrobeWorld.org, award-winning interactive education and information site. · Created MicrobeWorld Radio, daily 90-second feature heard on public radio throughout the United States. · Led participation in two USA Science and Engineering Festivals, including exhibit design and development, interactive activities, and volunteer participation. · Established Milestones in Microbiology program to provide public and professional recognition for sites and programs of historic importance to the field of microbiology. · Organized three consecutive “One Health” symposia at annual AAAS meeting focusing on interrelationships among humans, animals, and the environment. · Directed ASM’s year-long centennial celebration activities for 1999, in conjunction with volunteer committee, managed a $500,000 budget, coordinated special events, obtained video greetings from the White House, developed exhibits and lecture sessions, and managed selection and marketing of commemorative items. · Led logo redesign effort and developed graphics standards, ensuring consistent brand identity across all ASM program units and appropriate use of Society’s name and image.
American Society for Microbiology: Director, Communications, 1990-2012
Developed communications strategy and served as spokesperson for world’s largest life sciences organization, with an international membership of 38,000 and an annual operating budget of $50 million. Provided strategic counsel to leadership on issues management, message development, and public communications. Promoted strategic partnerships with industry and professional organizations. Coordinated communication of public affairs activities and congressional liaison to members, media, and the public. Conducted media training for volunteer leaders and preparation for congressional testimony and media appearances. Supervised all media relations activities for 11 peer-reviewed journals, two national meetings, numerous conferences, and other activities of the Society. Managed public education web sites and planned and implemented public microbiology education and outreach activities through print, broadcast, and electronic media, and science festivals. Provided strategic leadership for audio/video public outreach programs. Served as features editor of Microbe monthly newsmagazine. Prepared bimonthly newsletter for members. Formulated and administered the annual communications budget, managed departmental staff and contractors, and served as staff liaison to the Communications Committee.
Other Professional Experience Hill & Knowlton Public Affairs Worldwide Biotechnology Practice: Provided strategic communications counsel to biotechnology companies and Proctor & Gamble. Editor, NIH Research Resources Reporter: Supervised in-house and freelance staff in preparing and editing monthly scientific publication on research at National Institutes of Health. Editorial Director, Pracon, Inc.: Developed and supervised preparation of patient and physician medical education and marketing material for pharmaceutical companies. Editor, Journal of Saudi Medicine, and Publications Director, King Faisal Hospital and Research Centre, Riyadh, Saudi Arabia: Served as editor of international medical journal and staff publications submitted to other journals. Executive Managing Editor, International Medical News Group: Oversaw reporting, layout, and printing preparation for group of medical specialty newspapers published bimonthly.
Awards and Professional Recognition Nominee, Woman Association Executive of the Year Gold Circle Award, MicrobeWorld podcast, American Society of Association Executives (ASAE) Gold Circle Award, Small Things Considered blog, ASAE Platinum Winner, MicrobeWorld Radio Podcast, Hermes Creative Awards Gold Winner, Small Things Considered Blog, Hermes Creative Awards Honorable Mention, MicrobeWorld website, Hermes Creative Awards Associations Advance America Honor Roll, MicrobeWorld Radio Gold Award, Websites and Bronze Award, Public Service Announcements, Association Trends ASAE Prometheus Leadership Group ASAE Future Leaders Class Website Award of Excellence, Scientific American Silver Anvil Award, Public Relations Society of America, Clean Hands Campaign Associations Advance America Honor Roll, Clean Hands Campaign Gold Circle Award, MicrobeWorld Website, ASAE Grand Champion, Publications and Web Sites, Association Trends Health Information Award, “Your Child and Antibiotics” brochure Creativity in Public Relations Award (CIPRA), Clean Hands Campaign
Selected Publications and Presentations “Crisis Communications in the Era of Social Media,” ASAE Alexandria Brown Bag Group, Jan. 19, 2015 “One Health: Obtaining Optimal Health for People, Animals and the Environment,” R. Atlas, S. Maloy, P. Dasyzk, R. Colwell, B. Hyde, Microbe, September 2010 “Public Relations,” in Professional Practices in Association Management, American Society of Association Executives, Washington DC 2007 “Media Communication Skills for Association Members,” Council of Engineering and Scientific Society Executives (CESSE), Halifax, NS, July 2007 “Microbiologists Meet the Other Media: Getting Your Message Out Through the Press,” (Media training workshop), ASM General Meeting, Toronto, May 2007 “Time to Tune In: The success of the American Society for Microbiology’s podcast serves as a beacon for associations everywhere,” Associations Now, August 2006 “Behind the Streak Lines,” (Media training presentation and workshop), Australian Society of Microbiology, Broadbeach, Queensland, July 2006 “Clean Hands Campaign: Changes in Behavior over a 10-year Period,” National Environmental Health Association, San Antonio, Texas, July 2006 “How Social Marketing Adds Value for Members,” Direct Marketing Association of Washington, October 2005 “Boomers, Xers and Nexters: A Brief Field Guide,” Council of Engineering and Scientific Society Executives (CESSE) 2003, Minneapolis “Microbiologists Meet the Other Media,” ASM Hawaii Branch, 2003; ASM Puerto Rico Branch, 2004; ASM General Meeting 2005 “Strategies for Publicizing Your Research and Awards,” ASM General Meeting 2002 and 2003 “When Marketing Masquerades as News,” National Association of Science Writers 2002, Boston
Professional Activities Communications Section Council, American Society of Association Executives 2002–2007; Vice Chair, 2005–2006, Chair, 2006; Chair, Gold Circle Awards, 2005–2006; Chair, Publications Workgroup, 2005–2006 Marketing and Communications Chair, Council of Engineering and Scientific Society Executives (CESSE) 2001–2004 Alliance for Science, Board of Directors; Chair, Communications Task Force DC Science Writers Association, Board of Directors 1991–1997, Secretary 1996–1997 Advisory Board, Discoveries and Breakthroughs in Science, 2003–2007 Washington Women in Public Relations, Board of Directors 1993 Greater Washington Network Leadership Council, 2005–2008 Founding Member, CDC Clean Hands Coalition Bayer Pharmaceuticals LIBRA Antibiotic Resistance Faculty 2001–2006 Selection Committee, AAAS Mass Media Fellows, 2001–2004 National Press Club National Association of Science Writers American Medical Writers Association American Newswomen’s Club Council of Science Editors Editorial Freelancers Association National Association of Independent Writers and Editors
Community Service Board of Directors: Opera Theatre of Northern Virginia, Arlington (VA) Players, Sarasota Newcomers Club, University Park Women’s Club, Friends of the Sarasota Ballet, Arts Advocates Fairfax County, VA: Commissioner, Fairfax Animal Services; Airports Advisory Commission
Education Certified Association Executive (CAE), American Society of Association Executives MBA with Concentration in Marketing/International Communications, GPA 4.0, George Mason University (Nominated as Outstanding Graduate Business Student) MA, Graduate School of Arts and Sciences, Comparative Literature, Indiana University BA cum laude: Zoology (Pre-Medical Studies with Chemistry minor), Miami University Honors: Phi Sigma, Psi Chi, Alpha Lambda Delta
Selected Publications Edited
AACN Procedure Manual for Critical Care, 7e, Elsevier Advancing Your Career: Concepts of Professional Nursing, 7e, FA Davis Brinker, Piermattei and Flo’s Handbook of Small Animal Orthopedics and Fracture Repair, 5e, Elsevier Health Sciences Clayton’s Basic Pharmacology for Nurses, 18e, Saunders Clinical Virology, 4e, ASM Press Community/Public Health Nursing: Promoting the Health of Populations, 7e, Saunders Egan’s Fundamentals of Respiratory Care, 12e, Mosby Foundations of Clinical Research: Applications to Practice, 4e, Pearson/Prentice-Hall Frommer’s Radiology for the Dental Professional, 10e, Mosby HESI 2018-2019 Live Review Workbook for the NCLEX-RN Exam, 2e, Elsevier Joint Range of Motion and Muscle Length Testing, 3e, Elsevier Leading and Managing in Nursing, 7e, Elsevier Health Sciences Lutz’s Nutrition and Diet Therapy, 2e, FA Davis Medical-Surgical Nursing: Concepts for Interprofessional Collaborative Care, Elsevier Health Sciences Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School, 2e, Wiley Hutchison’s Clinical Methods: An Integrated Approach to Clinical Practice, Elsevier Mosby’s Dental Dictionary, 4e, Elsevier Pocket Companion for Physical Examination and Health Assessment, 8e, Saunders Pocket Guide to Psychiatric Nursing, 11e, FA Davis Reframing Organizations: Artistry, Choice, and Leadership, 6e, Wiley Strategies, Techniques, & Approaches to Critical Thinking, A Clinical Reasoning Workbook for Nurses, 6e, Elsevier Student Workbook for Essentials of Anatomy & Physiology, 8e, FA Davis Student Workbook for Essentials of Dental Assisting, 6e, Elsevier Study Guide for Essentials for Nursing Practice, 9e, Elsevier-Chennai The Entrepreneurs Roadmap from Concept to IPO (NYSE), Caxton |