Training

NAIWE offers a variety of webinars and teleconferences as a way to develop your professional skills. We will soon be making available all of our archives of webinars and teleconferences!


March 18, 2019

Time: 7:00 pm Eastern

Webinar: The Value of Networking: How It Can Build Your Business
with Ruth Thaler-Carter, NAIWE’s Networking Expert

Cost
NAIWE Members: $10
Non-Members: $30

To register, please send an email to admin@naiwe.com along with your name and telephone number. You will receive an invoice for payment.

We hear about networking all the time, but what is it and why is it valuable to independent writers and editors? Networking is simply interacting with colleagues to exchange information, resources, and support. Done right, it can create credibility, provide leads to new projects and clients, and bolster an independent business in many ways. Networking is a two-way process; it goes beyond joining a professional organization.


April 25, 2019

Time: 7:00 pm Eastern

Webinar: Building a Content Promotion Strategy to Promote Your Message and Sell More Books!
with Brian Schwartz, NAIWE’s Self-Publishing Expert

Cost
NAIWE Members: $10
Non-Members: $30

To register, please send an email to admin@naiwe.com along with your name and telephone number. You will receive an invoice for payment.

Readers have become numb to the barrage of daily marketing. How do you rise above the noise?

Getting your book found is a matter of having the right content in the right place at the right time. The good news is that it’s less about driving traffic to your own site and more about being visible where your target audience already exists. It’s wise to choose a few platforms to master before you spread yourself too thin, but which ones produce the highest return-on-investment? Learn to create content that gets the clicks on high-traffic sites including Facebook, Instagram, Pinterest, Medium, LinkedIn, YouTube, Quora, Flickr, Huffington Post, and more.

Attendees will leave with a toolkit to amplify their marketing efforts. Some of the strategies we’ll cover include the following:

  • DIY tech tools that allow you to create professional quality photos, videos, and podcasts
  • Where to post content that gets noticed
  • Submitting guest posts on high traffic sites
  • Using the tools Amazon provides to reach new readers
  • Strategies to getting noticed offline
  • Event marketing and co-branding
  • Writing effective press releases (that actually get picked up by the media)
  • Using giveaways and discounts to build your email list
  • Content beyond words: Photos, videos, and podcasts